“let’s drink better bubbly”

Champagne Jayne® cheerfully helps you pop the cork on the usual cliches and conventions surrounding champagne appreciation, as she expertly introduces you to a world of bubbles – where there is no bias, no agenda, no pretension and definitely no BS (boring stuff). After spending time with Jayne, you’ll be able to talk champagne with confidence and navigate that restaurant wine list, supermarket sparkling shelf or bottle shop bubbles fridge with ease, not trepidation.



champagne jayne’s story

On her first visit to France as a teenage student, Jayne Powell was instantly enchanted and fell in love with champagne because it was blond, bubbly and the sound of a cork popping followed by foaming bubbles exploding in her glass was completely captivating.

Ever since that first encounter, when Jayne got to channel her childhood hero 007, as she practised her language skills, ’Champagne Jayne’ has been smitten with everything French, especially champagne and its incredibly fascinating and chequered history.

There is simply nobody more passionate about Champagne, than Jayne.

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from passion to purpose

In 2000 Jayne’s life turned upside down. After meeting the love of her life in Australia, Jayne quit a successful media career in London to follow her heart to Sydney. Everything was glorious. Everything except that there was very little choice of champagnes available to Australians – and even less understanding about the category.

So leveraging all her experience building businesses, her media smarts and her lifelong passion for France’s finest fizz, Jayne decided to step up and become the independent catalyst for connection between champagne and consumers. Champagne Jayne® is on a global mission to help everyone discover champagne and drink better bubbly without prejudice. She is particularly in demand by companies in the business sector,  looking for an original form of engagement with their customers.

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building an authentic brand

Since launching her own Sydney based global edutainment consultancy in 2003, and using champagne as her tool of engagement, Champagne Jayne® has helped B2B and B2C clients around the world to drive their own businesses and strengthen their key relationships.

Jayne has simultaneously built a trusted personal brand as an award-winning broadcaster, educator and event entertainer, widely featured on TV, radio, in press, and online.

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Awards and Credentials

In 2012, Jayne was inducted as a Dame Chevalier (Champagne Dame) into the legendary fraternity Ordre des Coteaux de Champagne, by the champagne industry in France, for her global service as a journalist democratising champagne.

A former Harper’s Champagne Educator of the Year and Gourmand French Wine Book award winning author, Jayne holds the globally recognised WSET Advanced Certificate in wine and spirits and has studied champagne in France.


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International Press Jayne

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Lets Pop Corks!

  • Create your perfect relationship building platform
  • Attract participation from VIP clients
  • Get closer to your key stake holders

Disclosure Notice and Copyright Statement

Please note that Champagne Jayne® does not buy, sell, import or distribute any champagnes or other non-champagne sparkling wines, nor does she trade positive reviews on the Champagne Jayne® website or any other social media channels for payment. With a democratic palate, Champagne Jayne® is also an expert in the sparkling wine category overall. Sparkling wines provide context to champagne appreciation, and their qualities should also be separately acknowledged and understood. Champagne Jayne® will always ensure that sparkling wines that are not champagne wines are appropriately distinguished.

As a freelance wine communicator and lifestyle journalist, Champagne Jayne® does accept the usual media and industry event invitations, wine samples, travel related disbursements and other appropriate and acceptable arrangements to assist with her own private study and educational field work, and she may write favourably about wines that she personally enjoys. However, all the material on the Champagne Jayne® and Drink Better Bubbly with Champagne Jayne® websites has been created by Rachel Jayne Powell, is protected under Australian Copyright Law, and cannot be reproduced in any format without written permission.
To arrange delivery of wine samples please contact cj@champagnejayne.com.

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