About Jayne – Champagne Jayne®

A DISTINCTIVE VOICE

Champagne Jayne® is the creative and cultural platform of Jayne Powell – broadcaster, award-winning author and independent Champagne Educator. For more than three decades, Jayne has used Champagne as a cultural lens through which to explore taste, confidence, identity and connection. Blending storytelling, media, education and live experiences, her work sits at the intersection of pleasure, perception and power.

beyond the bubbles

Champagne has never been just a wine. It is pleasure, power, ritual, symbolism and social language.

For over three decades, Jayne has used Champagne as a cultural lens to explore taste, confidence and connection. Through immersive encounters, she helps people and organisations understand what’s really in the glass – and what it reveals about identity, aspiration and perception.

Whether hosting a salon, moderating a conversation or speaking on stage, she explores what taste reveals about culture – and what people reveal under pressure.

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ON THE RECORD

Over more than three decades, Jayne Powell has built an international reputation for bringing Champagne to life through storytelling, media and cultural conversation.

Named Harper’s Champagne Educator of the Year and recognised by the French Champagne industry with the honour of Dame Chevalier de l’Ordre des Coteaux de Champagne, her work combines deep knowledge with an independent and distinctive point of view.

Jayne is the author of the award-winning book Champagnes… Behind The Bubbles and has appeared across television, radio, print and digital media internationally — always exploring not just what’s in the glass, but what it reveals about taste, identity and culture.

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INDEPENDENT BY DESIGN

Jayne’s work has always existed independently of institutional or commercial control. Following a high-profile legal dispute over the Champagne Jayne name, she emerged with a deeper understanding of authorship, identity and the systems that shape cultural authority.

That experience became a defining chapter in her ongoing exploration of taste, power and perception.

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PASSION TO PURPOSE

A lifelong fascination with France, culture and storytelling first drew Jayne into the world of Champagne long before it became her profession.

What began as a love of language, hospitality and human connection evolved into an international career spanning media, education, broadcasting and live experiences — all shaped by a belief that taste is never simply about what we consume, but what we value, signal and remember.

In recent years, that same curiosity about behaviour, pressure, pleasure and connection found expression in a very different setting: the world of canine behaviour and training through Champagne Paws, Jayne’s bespoke Sydney-based practice.

Jayne is currently developing her second book, Thirsty Justice – a memoir exploring champagne, power, reinvention and the politics of taste. Increasingly, her work is also exploring the evolving culture of global sparkling wine and the changing relationship between luxury, identity and place.

Start the Conversation

“Whatever the audience or the occasion, Champagne Jayne has an uncanny ability to literally light up the room with her infectious passion and amazing knowledge of her pet subject. Champagne Jayne really is the ultimate icebreaker and I have no hesitation recommending her services for any private or corporate event”

Karen Lawson, Yahoo

International Press Jayne

has featured in

What clients

Say about Jayne

“Champagne Jayne enthralled guests with her knowledge and personable style while imparting the scintillating delights of tasting champagne. A wonderful inclusion in an incentive program and valuable insight for all who enjoy bubbles.”

David Addison, MCI Events

“The breadth and depth of Champagne Jayne’s presentation, combined with her infectious enthusiasm and amazing knowledge really made the night go with a pop. All our Sydney Alumni guests were very vocal afterwards in their praise of our “best ever” event and what a fabulously refreshing and fun host CJ is.”

Mike Hanley, London Business School

“You can see where Champagne Jayne gets her nickname from. Not only does she know the right bubbly for every occasion, her sparkling personality literally pops out at you.”

Lauren Cusack, Ernst & Young

“Champagne Jayne is a world class dinner host – although a real wine buff, she is very engaging and light-hearted and her contribution to events is always warmly welcomed by the audience.”

Mike Gordon, IBM

“Champagne Jayne truly puts the sparkle into events with her world class champagne knowledge, never failing to delight and create a unique, memorable occasion. She also delivers fantastic content, both pre and post event, adding value and making her a dream for event organisers to work with.”

Katie McPhee, Eventbrite

“Whatever the audience or the occasion, Champagne Jayne has an uncanny ability to literally light up the room with her infectious passion and amazing knowledge of her pet subject, Champagne. Jayne really is the ultimate icebreaker and I have no hesitation recommending her services for any private or corporate event.”

Karen Lawson, Yahoo

A DISTINCTIVE VOICE

beyond the bubbles

ON THE RECORD

INDEPENDENT BY DESIGN

PASSION TO PURPOSE

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