About Jayne – Champagne Jayne®

“let’s drink better bubbly”

Champagne Jayne® cheerfully helps you pop the cork on the usual cliches and conventions surrounding champagne appreciation, as she expertly introduces you to a world of bubbles – where there is no bias, no agenda, no pretension and definitely no BS (boring stuff). After spending time with Jayne, you’ll be able to talk champagne with confidence and navigate that restaurant wine list, supermarket sparkling shelf or bottle shop bubbles fridge with ease, not trepidation.

champagne jayne’s story

On her first visit to France as a teenage student, Jayne Powell was instantly enchanted and fell in love with champagne because it was blond, bubbly and the sound of a cork popping followed by foaming bubbles exploding in her glass was completely captivating.

Ever since that first encounter, when Jayne got to channel her childhood hero 007, as she practised her language skills, ’Champagne Jayne’ has been smitten with everything French, especially champagne and its incredibly fascinating and chequered history.

There is simply nobody more passionate about Champagne, than Jayne.

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from passion to purpose

In 2000 Jayne’s life turned upside down. After meeting the love of her life in Australia, Jayne quit a successful media career in London to follow her heart to Sydney. Everything was glorious. Everything except that there was very little choice of champagnes available to Australians – and even less understanding about the category.

So leveraging all her experience building businesses, her media smarts and her lifelong passion for France’s finest fizz, Jayne decided to step up and become the independent catalyst for connection between champagne and consumers. Champagne Jayne® is on a global mission to help everyone discover champagne and drink better bubbly without prejudice. She is particularly in demand by companies in the business sector, looking for an original form of engagement with their customers.

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building an authentic brand

Since launching her own Sydney based global edutainment consultancy in 2003, and using champagne as her tool of engagement, Champagne Jayne® has helped B2B and B2C clients around the world to drive their own businesses and strengthen their key relationships.

Jayne has simultaneously built a trusted personal brand as an award-winning broadcaster, educator and event entertainer, widely featured on TV, radio, in press, and online.

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Awards and Credentials

In 2012, Jayne was inducted as a Dame Chevalier (Champagne Dame) into the legendary fraternity Ordre des Coteaux de Champagne, by the champagne industry in France, for her global service as a journalist democratising champagne.

A former Harper’s Champagne Educator of the Year and Gourmand French Wine Book award winning author, Jayne holds the globally recognised WSET Advanced Certificate in wine and spirits and has studied champagne in France.

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“Whatever the audience or the occasion, Champagne Jayne has an uncanny ability to literally light up the room with her infectious passion and amazing knowledge of her pet subject. Champagne Jayne really is the ultimate icebreaker and I have no hesitation recommending her services for any private or corporate event”

Karen Lawson, Yahoo

International Press Jayne

has featured in

What clients

Say about Jayne

“Champagne Jayne enthralled guests with her knowledge and personable style while imparting the scintillating delights of tasting champagne. A wonderful inclusion in an incentive program and valuable insight for all who enjoy bubbles.”

David Addison, MCI Events

“The breadth and depth of Champagne Jayne’s presentation, combined with her infectious enthusiasm and amazing knowledge really made the night go with a pop. All our Sydney Alumni guests were very vocal afterwards in their praise of our “best ever” event and what a fabulously refreshing and fun host CJ is.”

Mike Hanley, London Business School

“You can see where Champagne Jayne gets her nickname from. Not only does she know the right bubbly for every occasion, her sparkling personality literally pops out at you.”

Lauren Cusack, Ernst & Young

“Champagne Jayne is a world class dinner host – although a real wine buff, she is very engaging and light-hearted and her contribution to events is always warmly welcomed by the audience.”

Mike Gordon, IBM

“Champagne Jayne truly puts the sparkle into events with her world class champagne knowledge, never failing to delight and create a unique, memorable occasion. She also delivers fantastic content, both pre and post event, adding value and making her a dream for event organisers to work with.”

Katie McPhee, Eventbrite

“Whatever the audience or the occasion, Champagne Jayne has an uncanny ability to literally light up the room with her infectious passion and amazing knowledge of her pet subject, Champagne. Jayne really is the ultimate icebreaker and I have no hesitation recommending her services for any private or corporate event.”

Karen Lawson, Yahoo

“let’s drink better bubbly”

champagne jayne’s story

from passion to purpose

building an authentic brand

Awards and Credentials

Lets Pop Corks!

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