The Great Gatsby & The Champagne of Cinema
“A Little Party Never Killed Nobody” – Champagne & the Roaring Twenties
Widely regarded as one of the greatest American novels which has captivated readers ever since it was first published in 1925, Fitzgerald’s torrid tale of tragic love set in the Roaring Twenties; a period of excessive, wealth, glitz and glamour from bootlegging to ballroom dancing, cleverly anticipated the Wall St Crash of 1929.
The Great Gatsby is the fascinating story of a slickly confident millionaire who hosts lavish champagne fuelled parties every Saturday night at his opulent Long Island mansion, but as we soon discover, allied war hero Jay Gatsby is not exactly what he seems. All we know for certain is that his real name is James Gatz, that he’s a self-made man; quite possibly a conman and that he’s madly in love with married socialite Daisy Buchanan.
As actor Leonardo DiCaprio (who plays Gatsby in the latest movie) explains “Having made an immense fortune in the underworld overnight, Gatsby is desperately trying to be accepted by the blue-blood aristocracy of the East Coast. The idea of being able to reinvent yourself, like Gatsby did, is something anyone can identify with.” Another modern day Gatsby like figure American rap star and business mogul Jay Z was brought in to score the film music “Baz wanted to make a link between Twenties jazz and contemporary hip-hop both being types of urban music. So I introduced him to Jay-Z.” adds DiCaprio.
Film director Baz Luhrmann (who co-wrote the screenplay) is adamant that Fitzgerald’s novel is as relevant now as it’s ever been. ‘In that moment before the financial crisis of 2008, I remember thinking that something wasn’t quite right. The greed and wealth were very reminiscent of The Great Gatsby. I thought, The time is right to make this film.”
Five years on and Baz Luhrmann’s The Great Gatsby will open the 2013 Cannes Film Festival on May 15th. Joining the Australian film director on the red carpet in Cannes will be his old protege Leonardo DiCaprio, whom he first directed in 1996’s Romeo + Juliet. “DiCaprio was born to play Gatsby” added Luhrmann “He’s a perfect combination of old-fashioned movie star and modern playboy.”
The Great Gatsby is visually stunning but has also been shot in 3D. Luhrmann says this wasn’t done to enhance the already eye-popping party scenes, but to heighten the emotional experience of this movie.
Cannes, Moet & Gatsby – The Perfect Champagne Trifecta
With the most anticipated film of the year raising the curtain at the world’s most glamorous film festival, the location is especially poignant, as Fitzgerald wrote large parts of The Great Gatsby from his villa at Saint-Raphaël, just along the coast from Cannes. Lead actor DiCaprio may have previously shown a personal preference for Champagne Armand de Brignac Gold, but the world’s most popular Champagne Moet & Chandon, which has long been associated with Hollywood, is the official champagne sponsor of The Great Gatsby – so watch this space for news of upcoming Gatsby themed champagne special events and celebrations with Moet & Chandon.
The Great Gatsby will be released in UK cinemas on May 16th and in Australia on May 30th 2013.
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