My Story


CJ in the Champagne Armand de Brignac vineyard (rose)

Champagne Jayne in her happy place in the heart of the champagne vineyards

Multi-award winner Champagne Jayne® is not your typical champagne expert.
Blond, bubbly and irrepressibly cheerful, just like her favourite beverage, Jayne Powell fell in love with everything French, especially champagne, on her first student visit to France aged 15, after watching way too many Bond films.

CJ teaching

Champagne Jayne talking about the Great Dames of Champagne (credit: Suncorp)

A fluent speaker in French, Jayne holds a BA Honours degree with Distinction in French language, post-grad marketing and business, the globally recognised WSET Advanced Certificate in wines and spirits, and has studied champagne at the Institut International des Vins de Champagne in France.


Champagne Jayne presenting on Channel 7 The Morning Show (Australia)

Jayne’s life long passion for champagne has placed her at the forefront of a global movement to make this timeless icon of luxury accessible to all who desire to get closer to the world’s most enigmatic fine wine – without any of the pretentiousness traditionally associated with champagne appreciation.

Unlike most wine presenters who gain their income from wine sales or brand promotion, Jayne is a trusted independent champagne and wine expert, speaker, educator, TV presenter and writer who has built an internationally recognised brand and developed a successful global career as an award-winning broadcaster, entertainer and independent authority on champagne.


Champagne Jayne receiving her Dame Chevalier (Champagne Dame) Medal

 In recognition of her global efforts as a journalist to democratise champagne, in 2012 Jayne was awarded the presigious ‘Champagne Dame’ status (Dame Chevalier de L’Ordre des Coteaux de Champagne) by the champagne industry in France.

The Morning Show

Champagne Jayne on Channel 7 The Morning Show (Australia)

Since launching her Sydney based global events consultancy in 2003, Jayne has helped B2B and B2C clients around the world strengthen key relationships and drive business using champagne, events and social media and become one of Australia’s leading authorities on champagne, published in both national and international magazines and regularly interviewed on national TV and radio.


Champagne Jayne with George Clooney (credit: Renata Cooper)

Jayne’s audiences have ranged from business moguls to TV stars, politicians and even Hollywood celebrities. She loves opening people’s eyes to the wonders of champagne and always adds fizz to any project she touches.


Champagne Educator of the Year, Dame Chevalier & Award-winning Author

Named Champagne Educator of the Year by Harpers Magazine and Winner of the Gourmand Best French Wine Book (Australia) for her book “Champagnes – Behind The Bubbles”, Jayne’s palate has always been a free agent, unencumbered by any brand sponsorship. So naturally there is never any sales pitch in Champagne Jayne’s presentations. Her mission is simple:

De-mystify the magical world of champagne. Raise the bar on fun. Drink better bubbly

Add a Champagne Jayne Experience to your next event:


Australasia: Contact Dianne Lofts (+61 (0) 412 756 073)

UK/Europe: Contact Debbie Price (+44 (0) 7545 424 7680)