My Story


CJ in the Champagne Armand de Brignac vineyard (rose)

Champagne Jayne in her happy place in the heart of the champagne vineyards

The first time I fell in love was on a student visit to France, aged 15, after watching way too many Bond films. After just three weeks I was totally hooked on all things French, but especially champagne, and so began the longest love affair of my life…

In the late 1980s, it was friends at the University of Reading where I was studying for a French degree, who were the first to dub me ‘Champagne Jayne’ – they used to describe me as “blonde, bubbly and irrepressibly cheerful, just like her favourite beverage”.

CJ teaching

Champagne Jayne talking about the Great Dames of Champagne (credit: Suncorp)

I decided to turn this passion into my career, spending decades investing in my champagne and sparkling category knowledge, building international wine industry networks, and developing a globally recognised personal brand, known simply as ‘Champagne Jayne’.

Since I launched my own ‘edutainment’ agency in 2003, my audiences have ranged from business moguls to TV stars, politicians, Hollywood celebrities or simply people who enjoy the conviviality of drinking and talking about bubbly.


Champagne Jayne with George Clooney (credit: Renata Cooper)

As ‘Champagne Jayne’, my sole purpose is to help educate and entertain people on the intricacies of appreciating the world’s most enigmatic fine wines and to uncork business and pleasure. After 14 years of educating and entertaining in everything champagne and sparkling related (including five years of hideous litigation to successfully defend and protect my brand and professional reputation), I’m proud to say that Champagne Jayne still retains her industry independence – has never imported, distributed or sold any champagne or sparkling wines and that her palette remains a ‘free agent’ .

Champagne Jayne’s mission is simple:

help people interact and connect in a fun meaningful way, whilst also learning together the useful trick of how to drink better bubbly!

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Champagne Jayne on TV: Channel 7, The Morning Show, Australia

Whether writing articles for some of the world’s leading magazines, presenting on TV or at international food and wine industry conferences and festivals in Europe and across Australia, or authoring an award winning book on the history and global development of champagne (‘Champagnes – Behind The Bubbles’ won the Gourmand 2011 Best French Wine Book Australia), I’m always in my happiest place when I’m actively sharing my passion for champagne wines (and other examples of world class sparkling wine) with others.

I hope to share a sparkling sensory journey with you soonest.

Cheers CJ

0172Celebrating 100th Anniversary of International Women’s Day (credit: CBA Women in Focus)

Champagne Jayne Events Contacts:

Australasia: Contact Dianne Lofts (+61 (0) 412 756 073)

UK/Europe: Contact Debbie Price (+44 (0) 7545 424 7680)