Since the days of the first spruiking Pope (Urbane II) and the holy crusades, historically speaking the Champagne region has been as famous for its celebrity ambassadors as it has been for its fine wines (think Louis XIV and Charles II). Champagne’s most popular producer Moet, founded in 1743, was quick to realise the power of such celebrity endorsement and first collaborated with Madame de Pompadour (King Louis XV’s favourite mistress) and Napoleon in the 18th century and subsequently Hollywood in the 20th.
Described by Moet as “radiating boldness, elegance and generosity from the tennis court to the red carpet” (just like Moet champagnes) worldwide sports hero and lifestyle icon Roger Federer has been anointed its latest brand ambassador and will take centre stage in the House’s upcoming advertising campaign which will be revealed in March 2013. Already an active sponsor of major international tournaments, Champagne Moet & Chandon is the official champagne of, among others, the ATP World Tour and ATP World Tour Finals, the Shanghai Masters and the US Open.
“It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition,” enthused Roger Federer. “Moët & Chandon has always been the champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”
“Roger Federer personifies the achievement, great generosity and tremendous style values that have been key to our House throughout its long history,” declared Stéphane Baschiera, President and CEO of Moët & Chandon. “As a champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.”
THREE LIVING LEGENDS FOR A CAMPAIGN WITH THE INIMITABLE MOET STYLE
To celebrate a partnership between two living legends, renowned photographer Patrick Demarchelier was chosen for his signature style to capture Federer’s masculine, larger-than-life athletic grace in shots that pop with all the elegance, boldness and generosity that have made Moët & Chandon famous. Check out the reveal video below
more information about champagne visit www.champagnejayne.com