Social Media Week Champagne Pop Up at Food Blogger Connect
As part of Social Media Week London, Harpers 2012 Champagne Educator of the Year and award-winning champagne author Jayne Powell (aka CHAMPAGNEJAYNE) hosted a champagne pop up tasting (#SMWchampagne ) during the opening ceremony of Food Blogger Connect 2012 (#FBC12) showcasing three different styles of champagne from boutique grower to icon houses. Over 90,000 people participated in the #smwchampagne twaste-up which reached 345,000 impressions on twitter.
This spritzer session was a precursor to the third Global Champagne Day taking place on October 28 which was live streamed in the US on Friday 26th and for the first time looked to involve the UK trade with a weekend of pop-up tastings and promotions in both the on and off-trades, following its success in the US and Australia in its first two years.
Food Blogger Connect (FBC), was founded in 2009, and is Europe’s first, biggest, & leading food blogger’s conference & forum for food bloggers and food industry folks, bringing together award-winning, star-profile, guest speakers and attracting bloggers from all over Europe and beyond (Canada, America, Singapore, Brazil, India, Russia and the UAE), making it the only food blogging conference that is truly international in scope.
For the last three years, FBC has set the standard and helped to build a tightly-knit community, proving to be a highly valuable forum for information exchange and priceless networking opportunities. News of the 2011 event reached an estimated audience of 2.5 million tweeters globally. FBC has been covered by Times Online and the Associated Press.
Who is Champagne Jayne?
Known throughout the global wine industry simply as ‘Champagne Jayne’ Jayne Powell is a respected media commentator, independent reviewer and expert in champagne. Named Champagne Educator of the Year 2012 by Harpers magazine and Winner of the Gourmand 2011 Best French Wine Book (Australia) Award for her 240 page coffee table guide “Champagnes – Behind The Bubbles”, Jayne is a regular commentator on Australian TV, in demand international corporate entertainer and has presented at The Champagne Summit (London), Gourmand World CookBook Fair (Paris) and at the Sydney International Food and Melbourne Food & Wine Festivals. Considered a friend to family members of many champagne houses in France, Jayne has been awarded “Dame Chevalier de L’Ordre des Coteaux” for her services as a journalist to the global champagne industry. Her palette remains a ‘free agent’, unrestricted by any brand allegiance and her mission in life is to make this icon of luxury accessible to all. Champagne Jayne co-initiated the world’s first Global Champagne Day on October 28th 2010.
Champagne Makers on Show at #FBC12
KEY CHARACTERISTICS: Medium-bodied, fresh and mellow, biscuity when aged.
BLEND: 10% Chardonnay, 50% Pinot Noir, 40% Pinot Meunier.
Möet & Chandon’s iconic ‘Impérial’ range was launched in 1863 as a tribute to Napoleon Bonaparte, a great friend of Jean-Remy Möet (grandson of the founder of the House). The ‘Brut Impérial’ is the most popular champagne in the world – very classic in style with a fine ‘champagne nose’ smelling of marzipan and brioche combined with lashings of fruit flavour that make it an emphatically ‘black grape’ champagne. In order to make it amenable to everyone, the style is light and fresh (somewhat bland), but because M&C can draw on grapes from more than 200 vineyards, ‘Brut Impérial’ is always exceptionally consistent in quality and character.
Champagne Moet et Chandon
Champagne Lanson Gold 2002 introduced by Chef de Caves JP Gandon
Champagne Tarlant Brut Zero Rose introduced by winemaker Benoit Tarlant
Official event hashtags
More info on Global Champagne Day 2012 here: http://champagnejayne.com/category/champagne-day/
Book Champagne Jayne as a speaker at your next event: http://champagnejayne.com/lets-talk/