Founded in 1843 by a German Roman Catholic married to a Protestant Englishwoman, Champagne Krug, as leading champagne expert Tom Stevenson explains, “is the most expensive, least consumed champagne in existence − hence its reputation is more legendary than actual”. Today, Krug produces approximately 500,000 bottles per year, of which the majority is Grande Cuvée , and still uses the same methods that Joseph Krug used in 1843. All wines are fermented cru by cru in well-aged, small French oak barrels (which inoculates the young wine against the effect of oxygen). Malolactic fermentation is prevented and wines are aged for six to 10 years before disgorgement. There is a commitment to 100 per cent craftsmanship at every stage of the wine-making process and the latest defender of the marque is Henri’s son, Olivier Krug.
Eldest of five children and sixth generation of the Krug family, Olivier Krug studied business and economics in Paris and was encouraged to develop his own cultural tastes before being invited to join the company in 1989, with a brief to build the Japanese market, where at that time Krug was virtually unknown. The charismatic and jovial Olivier quickly adapted to the language and culture of Japan and through his exemplary media and brand relations, has ensured that Japan and Asia have become Krug’s most important market. In the tasting room Olivier represents the collective tasting memory of six generations of Krug, in the vineyards he cements relationships with growers and in the outside world he effortlessly and eloquently carries the wine message of the house to journalists, sommeliers, retailers and connoisseurs around the globe. The family may no longer directly own the name of this amazing champagne house(which belongs to luxury conglomerate LVMH) but they have always owned and they always will own its signature style taste. Which is perhaps why so many fans call themselves “Krugistes”.
Meet The Champagne Makers Ep 1 Champagne Krug
Meet Olivier Krug – 6th generation winemaker for Champagne Krug, one of the most talked about but least consumed champagnes in the world. Champagne Jayne TV asks Olivier to explain the magic of “Krug” and to take us through a tasting of his spectacular champagnes. Learn what’s behind those bubbles in Clos Du Mesnil, Krug vintage & that timeless classic grande cuvee.