Sparkling Screen Siren Shoots for Moet
From Bergman and Bogart to Bond and beyond, Champagne and movie stars has always been a publicity match made in heaven. In 2009 the world’s 7th most powerful luxury brand (Moet & Chandon) named hollywood actress Scarlett Johannson as the “face” of Moet. Late last year at Trianon in Epernay sparkling Scarlett got her glad rags on again for the house’s latest advertising campaign. Styled like a 1950s screen siren by British photographer Tim Walker, the new campaign consists of three photographs which will be used in print, outdoor and online advertising.
“Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success.” explained Moet & Chandon President and CEO Daniel Lalonde. “This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett.’
Ace of Spades Beats Cristal Rap
Champagne’s relationship with the music industry hasn’t always run as smoothly. Champagne Louis Roederer’s prestige cuvee “Cristal” had longtime been the champagne of choice for rap’s global icons like Jay Z and Snoop Dog, that is until the company’s MD made a few discreet comments in the press several years ago about not welcoming his brand’s association with modern rap music’s stars and associates.
Jay Z soon decided to get his champagne fix elsewhere and switched allegiance to an unheard of newly launched prestige champagne brand called “Armand de Brignac” made on behalf of a New York company by a relatively small Chigny-Les-Roses based producer called Cattier. Thanks to this celebrity endorsement Cattier’s annual production of 60,000 bottles of Armand de Brignac (which comprises three cuvees ranging from US$400 – US$800 per bottle) sold out overnight and in 2009 Fine Champagne Magazine actually voted Armand de Brignac No1 champagne in the world.
Maria Carey’s “Angel”
In 2010 Maria Carey decided to get on the “celebrity made” wagon when she agreed to become the face and ambassador of a brand new champagne called “Angel” in the US. She took champagne celebrity endorsement to a whole new level when her new album “Memoirs of an imperfect angel” featured a video where she wore “Angel” jewelry and she specifically mentioned “Angel” as her favourite champagne in Elle magazine. La Carey even ordered specially engraved bottles of “Angel” champagne to be served at her wedding anniversary and gave a unique one off style Angel Champagne cuvee to her agent for his 50th birthday.
Available to order from the company’s online shop, a bottle of Angel champagne brut can be yours for only US$980 or US$1,225 for the vintage cuvee, delivered anywhere in the world. Since launch the range has grown to include non-vintage, vintage and rosé champagne. Every bottle of Angel Champagne is coated with four layers of specially formulated ‘platinum finish’ and ‘hand crafted’ with solid silver labels and inset diamond cut Swarovski crystals, in addition to this final finish the Rose range also includes a crystal cut-glass wing embellishment label. Each hand-finished bottle is unique and you can even purchase your very own matching piece of Mariah Carey inspired Angel jewellery…
So tell me dear reader what you think about the notion of celebrity made champagne?
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