Melbourne Champagne Cup 150th


Australia fetes the Sport of Kings with the King of wines: champagne!

From very humble beginnings in an insalubrious suburb of Melbourne in 1861, Melbourne Cup has grown into one of the most sought after horse races in the world. The first Melbourne Cup was held in Flemington in front of just 4,000 spectators and the prize was not a cup at all, but a hand-beaten gold watch. The city of Melbourne had been founded just 30 years earlier, but already in the midst of a gold rush(with many discovering their fortunes less than five metres beneath the ground), the state of Victoria was absolutely booming. The victorious horse “Archer” had been walked over 800 kms to Melbourne from his stables in Nowra, New South Wales.

Within two decades, this challenging two mile handicap race was attracting more than 100,000 spectators and became a fixture on the social calendar, boasting garden parties and ladies fashion carnivals. By the mid 1880s champagne was already being imported into Victoria and Melbourne Cup 2010 official champagne sponsor Mumm had just launched its famous “cordon rouge” non-vintage champagne. Today, as Champagne Mumm takes up the sponsorship baton from long standing carnival sponsor Champagne Moet & Chandon and begins its three year partnership with Victorian Racing, look out for the three G.H.Mumm branded bars at Flemington, 500 Mumm bottle shop window displays nationally and Mumm branded glasses and icebuckets absolutely everywhere! Mumm will also have its own marquee in the Birdcage, which will host about 80 celebrities, customers and international guests each day. VIP guests can have their bottles cracked open at the “sabrage” counter, where experts will wield sabres in a technique popular in Napoleonic times – sure to be popular with celebrities!

Melbourne Cup – the race that stops a nation

The annual racing carnival at Flemington is attended by approximately 360,000 race goers, whilst every other Australian stops work to watch this famous race on TV. Last year guests consumed 8,400 oysters, more than two tonnes of chicken and steak and 95,000 bottles of bubbly. The Melbourne Cup continues to capture the imagination of an adoring public and remains the one race which every jockey, trainer and owner wants to win. Then as now, on the first Tuesday in November, Flemington race track is the place to be seen for the social set, and the beverage of choice for Australia’s rich and famous is naturally champagne…

How to Choose Champagne for Melbourne Cup?

In 2010 Australia celebrates the 150th anniversary of the Melbourne Cup, so can you think of any better occasion than November 2nd, for every single Australian to toast our impressive racing history with a sparkling flute of champagne? Unfortunately the sea of sparkling labels that dazzles you every time you open a bottle shop fridge, especially at this time of year, makes it incredibly difficult to know what to buy.

How on earth can you easily select the right wine for the occasion, your audience and most importantly your budget?

This is where one of Australia’s foremost independent champagne experts, consumer champion, author and speaker Champagne Jayne comes in. ChampagneJayneTV provides a handy suburb by suburb champagne shopping guide for Sydneysiders to discover where there’s real value behind the bubbles for Melbourne Cup celebrations and beyond… Each episode includes recommendations for the champagne bargain(s) of the week…

How to buy #champagne at Vintage Cellars, Surry Hills with @champagnejayne

How to buy #champagne at Dan Murphy’s, Alexandria with     @champagnejayne

How to buy #champagne at Kemenys, Bondi with @champagnejayne


HOW TO BUY CHAMPAGNE AT IVY, SYDNEY

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